How Marketing Strategies of Burial Services Transcend from Traditional to Digital

Today, the world is greatly affected by modernization and digital innovations. What people drink, eat, wear, or use is dictated by technology. As long as a person can see the world, he can’t get away from all these changes. Even on his final day, technological advancements will still be present, even playing a role in turning him into ashes. Do people see technology’s attempts to modify their final resting places?

The world has seen how the funeral industry accepted the digital revolution throughout the decade. Initially, only a handful of funeral providers have set up their own websites to promote their services. That time, most of the industry still relied on the traditional marketing strategy as the only way to promote their services. After all, upon the introduction of the internet, only a few people tried searching online for those offering funerals.

FuneralLooking at the present, almost all funeral homes already have their own creative and visually-engaging websites set up. With the help of ads, social media campaigns, and other web listings, these industries are beginning to be recognized, managing to keep up with the ongoing advances in technology.

In this modern world, necrological services are able to live up to technology’s requirements.

With the inclusion of online streaming and virtual web casting to the necrological service package, wakes are able to reach the families of the departed no matter the location. Now, attending the wake of a deceased member doesn’t mean being physically present at his burial. Family members overseas can participate in the wake no matter how far they are. This is considered as technology’s major contribution to the industry since people today are actively involved online.

How does live streaming in a burial setting work? There’s a computer and a software linked to the video equipment which captures the actual burial.

The webcasting is password-protected which gives exclusive streaming access only for the family and friends of the deceased. Those who will miss the actual burial or the live streaming can still view the recorded webcast because the coverage will be accessible online for 30 days.

In line with this offer, the idea of arranging funeral services online is also introduced. It is more convenient because getting the right memorial service for the departed is just a few clicks away. Now, a lot of companies in this industry are following this new trend. Some even include online pre-planning to their services.

In terms of informing loved ones about a family member’s death, newspaper obituaries are a popular way of publishing his name. But now, there are online memorials that can also do the same thing. This service could either be a part of the entire paid package or sold separately.

Centuries ago, cemetery markers don’t have much changes, except for their font styles and designs that vary over time. Now, quick response chips engraved into the cemetery markers are slowly being introduced. With the help of a smartphone, a simple grave marking can become an interactive headstone.

These examples are some of the evidences why technology is capable of reshaping the funeral industries’ landscape. As people are slowly getting away from the traditional burial culture, various revolutionized necrological services are being introduced in order to make the living stay closer to their departed loved ones.

While one of the challenging parts of life is thinking about its end, early preparations will always be equivalent to getting a much more comfortable resting place. Don’t be afraid to take the very first step because what’s more important is to focus on legacy rather than to think about the loss.

One thought on “How Marketing Strategies of Burial Services Transcend from Traditional to Digital

  1. Interesting post !!
    Post describes the various available marketing strategies for funeral, as funeral industry accepted the digital revolution. To know more about digital application of funeral services read this post….!!

Comments are closed.